3- Find a way to directly contact your prospects. 4. Test and measure. Rating: 1/5

Postcard Mailings

This is where you send prospects a postcard that advertises your business. It is similar to direct mail or flyers, although there are other benefits. The first is that postcards make for an ideal teaser-that is, they don't tell you the whole story. For example, send a postcard that says: In two days, someone will call to help double the value of your investments.

It's also great to use a wonderful photo and a simple sales message.

Hints and Tips:

1. Target your audience well.

2. Make your picture(s) stand out and grab attention.

3- Make sure it sells, and give them a way to respond.

4. Make an offer or even just print a gift check that people can bring in and spend with you.

Rating: 4/5

Internet/Web Pages

This is an area that changes every day. Anything written about the Internet today will be out-of-date tomorrow. As a general rule, remember that the Internet is a worldwide medium, and most people still aren't using it. But, this is changing. The Internet is good for complex products, big-decision products to generate leads, software, music, travel, and other commodity-type products that people don't need to touch and feel before purchasing. Remember, people use the Net to research a purchase, so a Web page is a must.

Hints and Tips:

1. Can work well if you're selling a commodity product. 73