3- Think of it as a billboard, not just something to decorate.

4. Display the product that has the most mass appeal.

5. Test and measure. Rating: 4/5

Shopping Center Promotions

Generally cost-effective, as it gets your name advertised directly to people who are already in the center. You can offer the shopping center something to give away as a prize in a competition. This will certainly raise your profile.

Hints and Tips:

1. Make sure you're situated in the busiest part of the center.

2. Check that there aren't competitors right next to you.

3- Work with management and other shopkeepers on ways to help promote your presence.

4. Make it easy for people to buy (credit card facilities are a must), as almost every purchase will be impulse.

5. Test and measure. Rating: 3/5

Create an Industry Newsletter

Why not make your own newsletter that you send to every person in the industry? Write the articles about your business, but write them as though the newsletter is genuine. It will eventually be picked up and read by the right people. And why not include gossip, pictures, and readers' letters? You then have full reign to advertise your product wherever you want, and how you want. You can also have mock editorial content recommending your business. You could even branch out and sell advertising space to other noncompetitive businesses. 76