3- Be bold and different with your use of colors and graphics.

4. Use your phone numbers. Rating: 4/5 ln-Store and Sidewalk Signage

As with building signage, this can be your most powerful form of advertising. This applies especially if you're in a shopping center or strip mall. Using an A-Frame with a good headline and an arrow can work. Include an offer- something like 3-day offer...come in for your FREE 15-minute minifacial.

Hints and Tips:

1. Grab people with a catchy headline.

2. Include a special offer that forces people to investigate further.

3- Use catchy fonts and colors.

4. Test and measure. Rating: 4/5

Window Displays

You'll find people will look at displays, often because they are bored, but mainly because there is no one there to put any pressure on them. They can look for as long as they want without being harassed. This is why real estate windows work so well, and always tend to attract a large number of lookers. Do something interesting, and encourage people to come in with More Inside or Come in to try on this suit in your size.

Hints and Tips:

1. Your top priority is getting people inside so you can make an offer they can't refuse.

2. Change it regularly to keep people's interest. 75